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X Reverses Crypto Ad Ban Ahead of X Money Launch

X Reverses Crypto Ad Ban Ahead of X Money Launch

Author:

Global Cryptocurrency

Published:

2026-03-02 07:33:01

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BTCCSquare news:

X has lifted its prohibition on cryptocurrency advertising as it prepares to roll out its X Money feature, marking a strategic pivot to embrace digital asset promotions. The platform now permits influencers to promote crypto products under strict disclosure rules, though restrictions remain in the UK, Australia, and EU due to regulatory hurdles.

The policy shift overturns a June 2024 ban while expanding prohibitions on pharmaceuticals, tobacco, and weapons ads. Nikita Bier, X's product lead, emphasized transparency as a core value, stating undisclosed promotions undermine platform integrity. This MOVE aligns with X's broader push into financial services, though compliance with local laws remains a hurdle for global crypto marketing.

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